(Food-Beverage-News.Com, August 09, 2017 ) The premium segment in beer is driving growth, with domestic premium lager and regional speciality beer gaining share. however, imported premium lager and the growing craft beer trend are also having an increasing impact on the German beer landscape. Consumers are increasingly looking for special tastes, and are becoming more sophisticated in their choice of beer. In addition, they are interested in more refreshing beers and beers with a lower level of alcohol. This was why categories such as no...
Beer Market in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.