(Food-Beverage-News.Com, August 10, 2017 ) As Finland left recession behind, consumer foodservice saw positive growth as more consumers could afford to eat out instead of home. It has been analyzed that, in recent years, operators have been helped by a consumer trend towards unconventional eating, creating greater opportunities for out-of-home meal occasions. A recent forecast report, titled “Finland- The Future of Foodservice to 2020” has been freshly broadcasted to the online repository of Market Research Hub (MRH), which offers widespread analysis of the Finnish Foodservice market over the next five years. This specific forecasts will give readers the ability to make informed business decisions through identifying emerging/declining markets.
The competitive environment in consumer foodservice remained intense in Finland. Within the market, a low population density has led international operators to converge in the few populous cities, creating a fiercely competitive environment. Moreover, a fragile economic climate, high unemployment rate and low consumer confidence in Finland have solidified a shift towards a price conscious market. Constant weak economic growth has created a gradually cost-conscious foodservice market in Finland, with 29% of consumers citing price to be the most important factor influencing decision making.
This 156 pages study starts by presenting Finland's macro-economic landscape, which covers current macro-economic factors and their impact on Finland’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution. Additionally, a section covering major growth dynamics which highlights trends and factors in the foodservice market is outlined. Nowadays, Finnish consumers are increasingly thinking and buying local, forcing international operators to incorporate local ingredients, traditions and even celebrities in an attempt to show a connection between their brands and Finnish culture.
Moreover, in-depth data and forecasts of key channels segmentation within the market have been included. Key channels such as QSR, Coffee & Tea Shops, FSR, Clubs, Pubs and Bars; including the value of the market, number of transactions, number of outlets and average transaction price is assessed. As per the report, consumer foodservice in Finland is expected to see an improving performance in terms of outlets, transactions and value sales. In addition to this, detailing of consumer segmentation with the desires of known consumers among all major food service channel will allow readers understand the wants and needs of their target demographics.
Later, Overview of market leaders within the four major channels including business descriptions and number of outlets are outlined in this study. Leading companies providing best food services are Arnolds, Coffee House, McDonald's, Burger King, Subway, Hanko Sushi, Pancho Villa, Rax Buffet, Starbucks, Wanha Mestari, Robert's Coffee, Hemingway's, Public Corner, Hesburger, Irish Pub, KotiPizza, Picnic, Presso, Restel Group, Rolls and Rosso.
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