(Food-Beverage-News.Com, August 17, 2017 ) Whey Protein is widely used in industries like healthcare, personal care, food, nutritional, feed and pharmaceutical industry. Growing popularity of whey protein is due to its advantages like stress reduction, diet support, improvement of immune system, cancer fighting capacity and mass gain and fat loss.
Whey protein provides various anabolic benefits such as increased muscle growth and muscle protein synthesis which supports the sports nutrition sector. Whey protein is efficiently and effectively replacing milk in various food products including infant nutritional food, weight-management supplements and nutritional beverages.
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The market for whey protein is mainly driven by its widespread application in various product sectors such as functional foods, bakery, confectionery, dairy, ice cream and other sectors. Other factors driving the market are rising disposable incomes, increasing health conscious consumers and more number of health clubs and fitness centers. High manufacturing cost associated with whey protein is restraining the market growth.
The Global Whey Protein market is segmented on the basis of type into Whey protein concentrate (WPC), Whey protein isolate and Whey protein hydrolysate. WPC, which is high in lactose and low in protein, leads the market with highest number of shares. It is mainly used in the production of nutritional supplements and protein beverages. On the basis of application the market is segmented into Dairy, Bakery, Dietary supplements, Confectionery, Pharmaceuticals and Instant formula. Dietary supplements sector is the largest segment and expected to remain the same in the forecast period.
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Based on geography the market is analysed under various regions namely, North America, Latin America, Europe, Asia-Pacific and Middle-East & Africa. North America has largest market share for whey protein products, which is closely followed by Europe. Asia-Pacific is the fast growing whey protein ingredients market due to the increasing number of health conscious consumers and rising disposable income.
Some of the key players influencing the whey protein market are Agropur MSI, DMK Group, Arla Foods, Hilmar Cheese Company, Glanbia, American Dairy Products Institute, Davisco Foods International, Inc., Milk Specialties Global, and Maple Island, Inc.
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