(Food-Beverage-News.Com, August 25, 2017 ) According to a latest forecast study, cookies are considered as a part of the in-home snacks in the U.S. and are highly consumed during snack. As a commonly purchased food, the market for cookies continue to grow at a modest pace from 2016 to 2017. Market Research Hub (MRH) has recently broadcasted this study to its wide research database, which is titled as “U.S. Cookies Market - August 2017”. The study aims to provide detailed overview on the current market status of Cookies in U.S. by analyzing consumer behaviors, market trends, key players and brand sales of cookies. With an extensive forecast period of 2017 to 2022, the study analyzes growth prospects, which covers total U.S. sales through retail channels and fan chart forecast of cookies.
A cookie commonly refers to thin crunchy or thicker flaky dough which has been baked for a short period of time and generally decorated in a colorful way to fascinate the eyes and taste buds of an individual. According to the analysis, the market for cookies is primarily growing due to consumer indulgence and the high-quality of ingredients used. It has been also analyzed that cookie consumers are habit driven, and difference in behavior impacts cookie purchase among men and women. At present, chocolate chip cookie is the most popular cookie, with more than 7 billion chocolate chip cookies eaten in the U.S. every year.
In the first part, the report studies the overall market of cooking in U.S. along with its various categories along with major competition among key players. Major categories include standard cookies, premium cookies, better-for-you cookies and private label cookies. As per consumer’s perspective, taste and flavor are most important cookie attributes. Apart from that, health attributes are most important for those who eat cookies for breakfast, while older consumer prefer taste and low sugar cookies. Analysts during research expects continued yet limited growth through 2022 as smaller segments better-for-you and premium cookies grow with differentiated positioning and unique flavors and formats.
Major companies in the cookie market are relying on flavor, format, and packaging innovation to maintain their competitive position. Leading players are facing competition from other cookies, sweets and snacks. Packaging that protects product quality, thin and crispy brand extensions, single serve packaging for on-the go are attracting consumers in U.S. As per the findings, private label brands find success in category. It terms of sales, Mondelz is captain of the category, Oreo continues its standard rule, premium cookies segment has been dominated by Pepperidge Farm, and Belvita’s breakfast positioning leads in BFY.
Further, the report highlights some of the major factors available in the market which include rise in health issue that leads to BFY choices, younger adults age into primary purchasing roles and households with children’s growth stalled. Growing obesity epidemic challenges breakfast cookies category. Considering this, the report also adds that elements of health may appeal to some consumers, but the majority of innovation should be focused on more indulgent flavors and formats that consumers want to see more of in order to continue to grow the category.
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