(Food-Beverage-News.Com, August 30, 2017 ) The market in the European region is mainly driven by functional beverages ingredients and enormously matured sports nutrition.
Whey protein is a mixture of globular proteins obtained from whey; the liquid is attained as a by-product during the process of cheese production. Whey protein contains high protein ingredient in comparison to egg, soy and other milk created proteins. This protein can be consumed by both babies and adults.
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Need for supplement diet is driven by health and awareness trends. Mainly geriatric population, obese people and population suffering from chronic diseases are opting for whey protein. Increasing demand for paediatric food and increasing demand for dairy-based products are the factors fuelling the growth of the market. Compulsory certification for marketing of whey protein is hindering the market growth.
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The Europe Whey Protein market is segmented on the basis of type into Whey protein concentrate (WPC), Whey protein isolate and Whey protein hydrolysate. WPC, which is high in lactose and low in protein, leads the market with highest number of shares. It is mainly used in the production of nutritional supplements and protein beverages. On the basis of application the market is segmented into Dairy, Bakery, Dietary supplements, Confectionery, Pharmaceuticals and Instant formula. Dietary supplements sector is the largest segment and expected to remain the same in the forecast period.
Based on geography the Europe market is analysed under regions namely, Germany, Italy, France, Spain and U.K. Spain is a highly matured market for whey protein followed by Italy within the European region. In U.K people give more importance to fitness and clinical nutrition which is acting as a market driver for the region.
Some of the key players influencing the whey protein market dynamics are Agropur MSI, DMK Group, Arla Foods, Hilmar Cheese Company, Glanbia, American Dairy Products Institute, Davisco Foods International Inc., Milk Specialties Global, and Maple Island, Inc.
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