(Food-Beverage-News.Com, August 31, 2017 ) The Middle-East and Africa Water Enhancers Market was worth $88.55 million in 2016 and estimated to be growing at a CAGR of 12.44%, to reach $159.15 million by 2021. The Middle-East and Africa beverage sector records the largest sales by volumes, thereby showing the huge demand for Water enhancer products. The search for making beverages and drinks without carbonation process that not only have a distinct taste but also provide nutrition for human health is becoming more popular.
The ease of mixing or blending with water and the ease of eliminating the product from mixing and application equipment are two characteristics of immediate interest for water enhancers. The entry to the water enhancers market is considered tough and highly specific.
Rapid industrial development has led to the mass production of beverages meeting the customer demand which is further backed up by appealing marketing strategies. This resulted in the large production of health improving and nutritional foods & beverages and helped the market players to launch and sell their products for example water enhancers and etc. So, these behavioural changes in consumer preferences towards flavoured drinks had further driving the growth of the water enhancers market.
The Middle-East and Africa Water enhancers market is segmented on the basis of product type into Flavoured drops, Energy drops, Fitness and workout drops. Out of all, Energy drops segment leads the market due to their demand amongst the athletic and fitness-oriented consumers. Based on the active ingredients present the market is categorized into Vitamins, Electrolytes, Sweeteners, and Anti-oxidants. Furthermore, based on the source type the market is analysed under Fruits, Vegetables, Tea and Coffee, Coconut water & other inclusive segments.
Based on geography Middle-East and Africa market is segmented into Middle-East and Africa. Middle East dominates the region for water enhancers market.
The companies with constant expansion of production capacities and product range with a backed up appealing marketing strategy have gained a substantial consumer demand and are progressing consequently. Therefore, the new entrants should concentrate on effective supply chain moderations to compete with the big players. Some of the major companies in the market include Arizona Beverages USA, The Coca-Cola Company, PepsiCo, Nestle and Kraft foods.
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