(Food-Beverage-News.Com, September 01, 2018 ) Western Europe has USD24 billion in off-trade sales of carbonates annually. The category is struggling in most Western European countries, as health and wellness trends take a toll on the highly sugared products that are responsible for most sales. Low population growth, sugar taxes and the looming threat of Brexit will also pose significant challenges to the category in the years ahead.
Carbonates Market in Western Europe global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.