(Food-Beverage-News.Com, September 07, 2017 ) The Middle East and Africa Craft Beer Market was worth USD 8.5 billion in 2016 and estimated to be growing at a CAGR of 28.9%, to reach USD 30 billion by 2021. Craft brewery produces small amounts of beer unlike the typical large scale production breweries and is independently owned. It started in United Kingdom in the 1970’s producing craft beers alongside regular beers and it quickly spread to Europe and other parts of the world later.
Craft beers produced by craft breweries are typically known for the most part described by their accentuation on quality, flavour and brewing techniques. Sellers in this market compete primarily on elements like price, product differentiation, distribution, promotion and quality.
Middle East and Africa Craft Beer Market is driven by factors like rising demand for low alcohol by volume drinks and flavoured beers, growing awareness of consumers about various flavours and styles of products, rising disposable income and rising consumption of alcohol. However other factors like high price of craft beers as compared to ordinary beers, their production requiring a lot of clean water and health concerns since they are produced by pressurised tanks with caustic chemicals are some restraints for this market. These factors may act as growth hurdles for the Craft Beer Market in certain regions.
The Middle East and Africa market for Craft Beer is broadly categorized by style of production into amber ale, amber lager, IPA (Indian pale ale) and others. By segments this industry is segmented into brewpubs, microbreweries, regional craft breweries and contract brewing companies. These breweries differ in the percentage of beer sold off-site. By distribution the market is divided into on-trade and off-trade. Off-trade sales of these beers are on the rise in developing countries since the per capita income is less and price of beers is high compared to on-trade sales.
In the Global Craft Beer Market, Middle East and Africa has a share of around 7%. Though the region has small market share, it is the fastest growing region in this market as compared to other regions in the world. The Middle East and Africa Craft Beer market can broadly be divided into Middle East and Africa. South Africa is the fastest growing country in this region. United Arab Emirates also has growth rate which is comparable to South Africa.
Some of the major competitors dominating the Middle East and Africa Craft Beer market are The Boston Beer Company, The Gambrinus Company, D.G. Yuengling and Son, Stone & Wood Brewing Co., Chimay Beers and Cheeses, Sierra Nevada Brewing Company and Lagunitas Brewing Company.
About Us:
Market Data Forecast is a firm working in the area of market research and business intelligence. With rich experience in research across various business domains, we cater to the needs of both individual and corporate clients. Our analyst team comprises expert professionals in market research, who with their collective knowledge and skillset dedicatedly serve clients from various industries and regions.
