(Food-Beverage-News.Com, September 09, 2017 ) Popularity of coffee house is rising worldwide, with segments such as regular coffee and flavored coffee witnessing significant success in terms of sales. At the same time, tea is gaining momentum even in regions where it enjoyed very minimum popularity previously. Factors as such are making the on-premise coffee/tea market extremely competitive, which prompting brands to leverage technology such as online ordering. Market Research Hub (MRH) has published a freshly complied report on its online repository of market data, which is titled “U.S. Coffee and Tea on Premise - August 2017”.
The research report offers insightful and up-to-date data on the current market scenarios and future propositions of coffee and tea on premise market in the U.S. In addition, the report also evaluates historical sales date from 2011 to 2016, to provide a clear description of the market. In recent years, the specialist coffee shops have also witnessed overwhelming success owing to rising demand for modern café experience that is driven by growing competition and rapid innovation in the respective category.
According to the report, the coffee houses will experience a steady growth in the U.S. over the next couple of years, the report also provides clear-cut projections on total US sales. Demand for coffee and tea on premise will largely dependent of the adoption of the technology by brands. It is observed that increasing popularity of beverage on-premise beverage occasions is also reflecting favorably on the sales of coffee and tea in the U.S. The report also provides current sales estimation and forecasted values of sales ready-to-drink coffee till 2022. As consumers become more involved in online services, it is creating opportunities for leading coffee and tea brands to expand their online presence. On a consumer’s point of view, the mobile and online ordering services are proving to be extremely satisfactory and convenient.
To offer a better understanding of the market to the reader, the report also analyzes the elements such total number of coffee houses in U.S, at-home penetration for coffee makers, and mobile ordering satisfaction. The report also find that ready-to-drink coffee and tea threaten coffee houses. Moreover, factors such as table and smartphone ownership, consumer concerns over sugar, use of social media sites (Facebook, Instagram and Youtube) were also take into account before anticipating the future prospects of the coffee and tea on premise market in the U.S. The market will continue to grow in the U.S, while tradition coffee and tea cafes are expected to witness a sluggish growth. However, uptick is specialist coffee shops owing to growing in modern café concept in likely to pose challenge.
In the concluding part of the report, the readers can access data about the competitive landscapes. It has been observed that Starbucks, Dunkin Donuts and McCafe are likely to find success by launching online platforms that offer home delivery services. The report also covers the current scenarios in demand for hot dispensed beverages and sales in convenience store foodservice.
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