(Food-Beverage-News.Com, September 09, 2017 ) For restaurant owners, social media is one of the easiest and most effective ways to get in touch and keep in touch with customers. The dining out landscape has permanently been impacted by social media from both a marketing standpoint and the actual on-premise experience. Considering this fact, Market Research Hub (MRH) has freshly published a new report to its wide database, which is titled as “U.S. -Social Media in Foodservice- August 2017”. This report offers insightful data by analyzing the current situation of the social media trends in food services along with factors that are influencing consumer’s perspective towards social media.
Firstly, this report offers an industry overview that evaluates the scope of study, describing the basic objective of the research. An executive summary is also provided in report highlighting the key findings that are supported by a range of data. Over the previous few years, social media has quickly become an incredibly valuable tool for foodservice operators. When used properly, social media can effectively become an extension of a brick and mortar location, providing a way for operators to interact with regular visitors, attract new business, and showcase new menu offerings. However, with all the brands and companies maximizing on social media to engage consumers, there is a battle for the consumer’s attention.
Moreover, the study analyzes some of the major issues present in the market is that young consumers still value face-to-face conversations and a divide also exists between social media exploration and trendsetting. Additionally, one of the major opportunity present in the market includes the power of Facebook. Potential customers are increasingly using Facebook to find out information about restaurants rather than heading for a search engine. Many eateries don’t have a website but have a Facebook page, or their website hasn’t been updated for years and the Facebook page is a more up-to-date reflection of the restaurant. This leads people to head straight to Facebook to learn about a restaurant.
In U.S., 93% of consumers are social media users. Due to this growing trend, social media has created a new focus toward the concept of being an influencer, and iGens and Millennials have specifically adopted social media as a part of their daily lives and are more accustomed to social media food trends. However, social media is now used as a search tool for people looking for restaurants to try. The focus on discovery places more responsibility on foodservice operators and marketers to create an engaging presence across different social media outlets and on-premise.
The next sections of the report include analysis of barriers to social media sharing, online posting, social media behaviors and social media profiles cluster analysis.
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