(Food-Beverage-News.Com, September 23, 2017 ) Frozen food products contain maximum vitamins and minerals. Freezing preserves the products for extended periods without any preservatives and deters against any microbial growth that causes food spoilage. Market comprises of retail as well as business customers.
The market for Frozen Foods in North America is greatly driven by hectic lifestyle which is making consumers rely on convenient foods, which include ready-to-eat or frozen food products. Also, constant product innovation, and attractive packaging are helping the frozen food market attain a high growth rate. But, the market growth may decline due to issues like increasing health awareness among people, which is making them avoid foods which are preserved and frozen.
North America market for Frozen Foods is segmented based on product type and end- user. By product type, the market is further sub-segmented into frozen ready-to-eat meals, frozen meat & poultry, frozen sea food, frozen vegetables & fruits, frozen potatoes and frozen soup. Frozen ready-to-eat meals segment leads the market, accounting for 35% of the total market, due to increased popularity on account of hygiene and timely preparation. Frozen potatoes segment is anticipated to be the fastest growing segment in the forecast period, with these products having high nutritional value and delicious nature.
Geographically, North America market for Frozen Foods is segmented into U.S. and Canada. North America is the second largest market, in terms of share, to the global market. With the expansion of product base along with consumer base by major food processing companies in the regions of North America, the market is said to flourish with a strong potential for profits.
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