(Food-Beverage-News.Com, September 25, 2017 ) Processed meat is still a fast growing market, one where there is opportunity and added value for promotion and invention in product improvement, packaging and labeling. The products are suitable (several of them do not need cooking) – they can be present at various meal occasions and they can demand to both the older and the younger customers.
The increasing challenge and competitiveness in this market has led to product and packaging advancement which caters to occasion specific consumption which plays an important role in brand strategies for growth of the market. Specifically, chilled processed meat is likely to drive the market traffic by generating new eating occurrences for different types of consumers. High cost associated with processing the meat is acting as a restraint for the processed meat market.
Europe market for processed meat is segmented by processing technology and meat type. By Processing Technology, the market is divided into Fresh-Processed Meat, Raw-Cooked Meat, Pre-Cooked Meat, Raw-Fermented Sausages, Cured Meat, and Dried Meat. Based on Meat type the market is segregated into Poultry, Beef, Pork and Mutton.
Processed poultry is the largest segment and accounts for the largest share of the processed meat market. Cured meat is expected to witness high growth in the forecast period.
Geographically the market is segmented into Germany, U.K, Italy, France and Spain. France has Europe’s biggest population of beef cattle which are only raised for production of meat. Italy has seen meat production upsurge in the past few years, as numerous farmers have moved from dairy to beef production.
Key players in the processed meat market include Tyson Foods, Cargill Inc., Gulf Food Industries, Sunbulah Group, BRF S.A., Cherkizovo Group, National Food Co., Hormel Foods, Marfrig Group and Sanderson Farms Inc.
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