A&W restaurants, Inc. started serving French's Tomato Ketchup and Classic Yellow Mustard in all of its Canadian restaurants. The company has its presence in 850 different locations, across the country and is the second-largest burger chain in Canada.
Heinz is bringing its yellow mustard to stores across the United States, to dominate the traditional barbecue condiments. Heinz mustard has been sold through the company's foodservice business, owing to the product availability in bulk packages at stadiums and restaurants. However, the company presence at the United States grocery stores in not that great. Further, Heinz is taking on French's, owned by England-based Reckitt Benckiser Group Plc.
KFC launched fried chicken coated in tangy mustard, following a successful test of the item. Further, the Georgia gold honey mustard BBQ chicken is coated in a mustard-based barbecue sauce, popular in South Carolina and northern Georgia. The chicken rolled out, nationwide, at the chain's 4,300 domestic restaurants as a limited-time offer, starting Jan 30, 2017.
The growing consumer interest towards different taste preferences and eating habits are increasing the condiment sauces demand. The choice for healthy eating has increased the proportion of domestic food consumption and the usage of condiments sauces, globally. Growing health concerns is one of the main factors that is making consumers shift towards products like superior quality condiments sauces, as it contains less salt and sugar. It is commonly paired with meats and cheeses; added to sandwiches, salads, hamburgers, corn dogs and hot dogs. Moreover, it is used as an ingredient in many dressings, glazes, sauces, soups and marinades. The busy lifestyle of working population is another major factor.
Market Segmentation
The global mustard market is segmented by form, application and distribution channel. Based on form, the global mustard market is classified as whole seed, powder, paste, oil and others. The market is segmented, based on application, into culinary uses, in different oil industries, spices & seasonings (as a condiment), processed food and other sectors. The distribution channel segment is sub-segments as the convenience store, specialty store, online, departmental stores, hypermarkets and others.
Mustard is used as a flavoring agent and culinary preservative, globally. Further, the dried yellow mustard acts as a flavoring agent in salad dishes, mayonnaise and dips. In addition, it is used for preparing condiments such as table mustard. The whole mustard seeds give a great flavoring to pickles and dips. It serves as a cooking oil for deep frying or preparing stir-fry vegetables. The yellow mustard flour has good emulsifying and stabilizing qualities, which helps in the sausage preparation.
The mustard greens can be added to soups and serve as the main course with corn bread, popular in North India during winters, as well. Moreover, mustard is used to retard the fermentation process while making apple ciders and prevent meat products spoilage.
Mustard plants are popularly cultivated in North Africa, Asia and Europe. Mustards are native to Asia Minor, however, now it is cultivated as one of the main commercial crops in Canada, India, China and temperate climates of the European region.
Mustard is used as a condiment in the cuisine of India, Bangladesh, Mediterranean, Northern & Southeastern Europe, Asia, the United States and Africa, further, making it one of the most popular and widely used spices in the world. In the condiment industry, North America is the major market for yellow mustard, while Europe for brown mustard often used in the form of specialty mustards such as Dijon. In Asia, oriental mustard is used as a spicy cooking oil and condiment.
Competitive Environment
The global key players of the mustard market are:
J. Heinz Company
Conagra Brands Inc.
McCormick Foods
Mustard and Co.
Unilever
French's
IFrame
Heinz, with the "Ketchup's Got a New Mustard” (a campaign focusing on mustard product’s use of 100% natural ingredients) launched by the Berkshire/3G company, made a big push into the United States mustard market. Heinz and Kraft are planning a merger, which is expected to give the combined company a big slice of the condiments market.
Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customized reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialization. This helps our clients to map their needs and we produce the perfect required market research study for our clients.
