(Food-Beverage-News.Com, September 27, 2017 ) According to a latest findings, Convenience and ease of use is expected to grow as a trend when consumers buy ready meals as it is beneficial to have a meal on hand when they do not want to cook. Ready meals market in Bulgaria registered a positive compound annual growth rate (CAGR) of 5.17% during the period 2011 to 2016 with a sales value of BGN 85.43 Million in 2016. With a prime focus on Bulgaria market, analysts have prepared a new study titled “Ready Meals (Prepared Meals) Market in Bulgaria - Outlook to 2021: Market Size, Growth and Forecast Analytics”. Market Research Hub (MRH) has freshly publicized this new study to its vast online repository, which provides market size data for period 2011-2016 and illustrative forecast to 2021.
Ready meals are fully cooked and ready to eat foods with a shelf life that ranges from few months to 3 years. They are one of the fastest increasing areas of the food market in both established and developing countries. In Bulgaria, ease of preparation and convenience were the main reasons for the purchase of ready meals in 2016. Home-cooked food in Bulgaria is considered healthier and better tasting than packaged food. However, among older generations, there is still a tradition of preparing food in home-made jars as ready meals for the winter.
In the initial section, the report comprises an executive summary of the Bulgarian market for ready meals, by covering key market aspects like sales value and volume and its variants ambient ready meals, chilled ready meals, dried ready meals and frozen ready meals for the period 2011 to 2021. Ready Meals comprises of all types of complete meals which only require heating before being served, regardless of whether they are frozen, chilled, shelf-stable or are dried.
Looking to the current scenario of the market, the research finds that in the future years, it is expected that the biggest share of customers buying ready meals will be men as they are significantly more likely to purchase ready meals and frozen meals. Moving further, the research also identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market growth. With these information’s, this report provides readers better understanding of the market to update their strategic and tactical plans based on volume and value changes, brand dynamics and distribution trends.
Furthermore, the research handbook details out Sales Value for top brands for the year 2013 to 2016, Demographic Analytics and overall market sales by Distribution Channel which mainly includes hypermarkets & supermarkets, convenience stores, department stores, eRetailers, dollar stores, variety store, drug stores & pharmacies, cash & carries and warehouse clubs, food & drinks specialists, Health & Beauty Stores and other general retailers.
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