Spirit-based RTDs recorded impressive growth among the growing population of female consumers, with Smirnoff Black Ice, Smirnoff Red Ice and Redds being the standout brands. These brands were supported by massive promotion and marketing in bars and restaurants and the electronic media, a trend which boosted awareness among consumers. In addition, improved disposable incomes fuelled growth in the category, making these products more affordable.
RTDs/High-Strength Premixes Industry in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Get a detailed picture of the RTDs/High-Strength Premixes market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market’s major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop. To Browse the Entire Report, Visit : http://www.orbisresearch.com/reports/index/rtds-high-strength-premixes-in-kenya .
No. of Report Pages: 43
Some Points Of Table Of Content:
Headlines Trends Competitive Landscape Prospects Category Data Table 1 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2011-2016 Table 2 Sales of RTDS/High-Strength Premixes by Category: Total Value 2011-2016 Table 3 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2011-2016 Table 4 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2011-2016 Table 5 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2011-2016 Table 6 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2011-2016 Table 7 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016 Table 8 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016 Table 9 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2012-2016 Table 10 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2012-2016