E-liquid Market Developing Smart and Portable Collaborative Industrially 2016 Analysis and Forecast to 2025 Europe Region

(Food-Beverage-News.Com, October 10, 2017 ) Europe stands at the forefront of the legal scenario of the global e-cigarette market with a series of laws and regulations for e-cigarette and e-liquid manufacturing, sales, distribution, advertising, and marketing. The e-cigarette industry has been growing exponentially in Europe which is home to some of the largest markets in terms of revenue generation such as the U.K., Germany and France among others. However, a significant share of the European population is still unaware of the pros and cons of e-cigarettes and its components. Consortiums and associations are present to provide awareness among the consumers and the suppliers in order to get familiar with the ongoing changes within the rapidly growing industry. The prominent consortiums discussed in this segment are The Medicines and Healthcare Products Regulatory Agency (MHRA) , Tobacco Vapor E-cigarette Association (TVECA) and British Medical Association among others.

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Since 2012, the market has undergone a transformation, due to a series of major acquisitions, product launches, and partnerships taking place among other market activities. European countries have established a reputation of following rigid policies and consequentially certain restrictions have already been implemented by the European Union- Tobacco Products Directive (EU-TPD) , in regards to updating the laws, rules and regulations governing the e-cigarette industry.
The report on the 'Europe E-liquid Market' is a meticulous compilation of the various facets of the e-liquid industry. After a thorough analysis of the current trends, the market dynamic chapter includes the key push and pull forces prevailing in the Europe e-liquid market. The chapter also includes the consumer's perspective and buying decision covering aspects that influence consumer behavior. Owing to the dependency of the market growth on the legal and regulatory framework, the report at each step has considered the effect of laws (both implemented and anticipated) in terms of regulations and taxation in estimation and forecast of the market size. Moreover, the key consortiums and compliance influencing the e-cigarette and e-liquid market across the continent have also been included in the report.
The report involves a mix of 50+ companies chosen on the basis of their market developments, revenue generation and market share in the industry. The companies profiled in the report include Altria, Imperial Tobacco, Japan Tobacco, Reynolds American Inc, British American Tobacco and ECIG International among others.
Key Questions answered in the report:-How will the key market players leverage on key developments such as acquisitions, partnerships, and product launch among others?-How will the intensity of competitive rivalry evolve through the forecast period?-Which factors will be driving the market through the forecast period?-What factors are currently challenging the Europe e-cigarette and e-liquid market and how can they be addressed through the forecast period?-Which consortiums are active in the Europe e-liquid market?-How are the regulatory bodies such as the MHRA, EU-TPD and WHO among others participating in the industry?-Which compliances and certifications are necessary to make a product acceptable among the users (especially the first time vapers) ?-What are the prevalent e-liquid types and what is the market size for each of them?-Who are the key players in the E-liquid e-cigarette market?

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Table of Contents
Executive Summary 15
1 Research Methodology, Scope, & Coverage 19
1.1 Scope of the Study 19
1.2 Research Methodology 20
1.2.1 Primary Data Sources 20
1.2.2 Secondary Data Sources 21
2 Market Dynamics 22
2.1 Introduction 22
2.2 Market Drivers 22
2.2.1 Increasing Demand of third generation Electronic Cigarette Devices 22
2.2.2 Growing Popularity of Vape Shops 22
2.2.3 Lack of Entry and Exit Barriers 23
2.2.4 Wide Variety of Flavour Options Available and the Option of Customization 23
2.3 Market Challenges 24
2.3.1 Apprehensions amongst end-users Regarding the E-Liquid Ingredients and Manufacturing 24
2.3.2 Increasing Number of Poisoning Incidents due to E-Liquid Consumption 24
2.3.3 Taxation on E-cigarettes and E-Liquids 25
2.3.4 Home to Conflicting Regulatory Regimes 26
2.3.5 Lobbying by big Pharmaceutical Companies 26
2.4 Market Opportunities 27
2.4.1 Potential to Build a Strong Brand Image with Product Innovation and Customization Features 27
2.4.2 Integration of Cannabis and the E-Cigarette Industry 27
3 Competitive Insights 28
3.1 Key Strategies and Developments 28
3.1.1 Mergers and Acquisitions 28
3.1.2 Partnership, Collaboration & Joint Ventures 33
3.1.3 Product Launch 35
3.1.4 Business Expansion 37
3.1.5 Others 40
3.2 Porter's Five Forces Analysis 42
3.2.1 Threat of New Entrants 43
3.2.1.1 Economies of Scale 43
3.2.1.2 Product Differentiation 43
3.2.1.3 Entry Barriers 43
3.2.1.4 Capital Requirements 44
3.2.1.5 Access to Distribution Channels 44
3.2.2 Bargaining Power of Buyers 44
3.2.2.1 Concentration of Buyers 45
3.2.2.2 Differentiation of Outputs 45
3.2.2.3 Buyer's Information about Supplier's Product 45
3.2.2.4 Importance of Volume to Buyers 45
3.2.2.5 Threat of Backward Integration 46
3.2.3 Bargaining power of suppliers 46
3.2.3.1 Product Differentiation 46
3.2.3.2 Supplier Concentration 46
3.2.3.3 Threat of Forward Integration 47
3.2.3.4 Switching Cost 47
3.2.4 Intensity of Competitive Rivalry 47
3.2.4.1 Industry Concentration 47
3.2.4.2 Intermittent Over Capacity 48
3.2.4.3 Customer's Loyalty Towards Brand 48
3.2.4.4 Product Differentiation 48
3.2.4.5 Entry Barriers 48
3.2.5 Presence of Substitutes 48
3.3 Buying Decision-Consumer Perspective 49
3.3.1 Choice of Bases/Carrier Liquid 49
3.3.2 Flavor 50
3.3.3 Nicotine Level 52
3.3.4 Approval & Standards 54
3.3.5 Cost 55
3.3.6 Branding 55
3.3.7 Packaging & Labelling 55
4 Europe Regulatory compliances & guidelines 56
4.1 Introduction 56
4.2 Regulatory Bodies 56
4.2.1 The European Union Tobacco Products Directive (TPD) 56
4.2.1.1 Response to EU TPD 57
4.2.2 Medicines & Healthcare Products Regulatory Agency (MHRA) 58
4.2.3 World Health Organization-Framework Convention on Tobacco Control (WHO-FCTC) 58
4.3 Consortiums 60
4.3.1 Association Française de Normalisation (AFNOR) 60
4.3.2 British Medical Association (BMA) 60
4.3.3 Electronic Cigarette Industry Trade Association (ECITA) 60
4.3.4 Tobacco Vapor Electronic Cigarette Association (TVECA) 61
4.4 Compliance & Certification 63
4.4.1 International Organization for Standardization (ISO) Compliance 63
4.4.2 Conformité Européenne (CE) 63
4.4.3 Restriction of Hazardous Substances (RoHS) Compliance 64
4.5 Country-Wise Legal Framework for E-Liquid 65
5 Europe E-Liquid Market Size Estimate & Forecast 68
5.1 Introduction 68
5.2 By Type 70
5.2.1 Market Statistics 70
5.2.2 Pre-Filled E-Liquid 70
5.2.2.1 Key Market Players 72
5.2.3 Bottled E-Liquid 72
5.2.3.1 Key Market Players 75
5.3 By Source of Origin 75
5.3.1 Market Statistics 76
5.4 By Key Countries 77
5.4.1 Market Statistics 77
5.4.2 The U.K. 78
5.4.3 Russia 78
5.4.4 Germany 78
5.4.5 France 79
5.4.6 Spain 79
5.4.7 Others 79
6 The European E-Liquid Market Penetration, by Distribution Channel 81
6.1 Introduction 81
6.1.1 Market Statistics 83
6.2 Online Distribution Channel 83
6.2.1 Online Resellers 84
6.2.2 Online Websites 84
6.3 Retail (Brick & Mortar Stores) 85
6.3.1 Market Statistics 86
6.3.2 Convenience Stores (C-Stores) 86
6.3.3 Vape Shops 86
6.3.4 Others (Pharmacies, Drug Stores and Gas Stations) 87

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