(Food-Beverage-News.Com, October 17, 2017 ) Flavoured water is a type of spring, cleaned, packaged mineral water with flavors added to it. It is a blend of mineral water, different organic product juices concentrations, (for example, pineapple, blackberry, mango, apple, strawberry, orange and others), normal sweeteners and artificial sweeteners. The functional water is made from flavoured water and prepared using minerals, vitamins, herbs, crude products of the soil and oxygen. These added substances and cancer prevention agents give additional healthful benefits and advantages to functional water.
Increasing awareness & increasing cases of obesity and about healthy lifestyle among population is the key factor for the growth of the global flavored and functional water market. Low switching costs and health benefits are primary reasons for the popularity of functional water. Though prices of these functional and flavoured water are more than others, increasing income are able to compensate for that. There are various campaigns against plastic usage in packing, this is a bit of problem for flavoured and functional water producing companies. However low prices of carbonated drinks is proving to be a restraint in the growth of this industry.
The North America market for Flavored Water is segmented on the basis of type and region. Based on type, the market is segmented into Flavoured water and Functional water. Of these, functional water is expected to grow at a better pace as more people are inclining to healthier drinks instead of ordinary water/beverages.
The North America market has been geographically segmented into segmented into US, Canada and Mexico. North America has the second largest share in the flavoured water market. USA has the highest demand followed by Canada and Mexico. The North America region is largely driven by health concerns.
Hint Water, Kraft Foods, Balance Water Company, Nestle Water, Herbal Water, PepsiCo, The Coca-Cola Company and Groupe Danone, New York Spring Water and Sunny Delight Beverage Company are the leaders in the global Flavoured Water market.
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