(Food-Beverage-News.Com, October 26, 2017 ) The Europe pre-harvest market was estimated to be worth around USD 12.74 billion in 2016 and is expected to reach USD 16.86 billion by 2021, growing at the CAGR of 5.77% from 2016 to 2021. Farm operations are timely performed and the quality of agricultural commodities produced by the use of machinery is better. Further, the workload is reduced and also it brings about a change in the characteristics of agricultural practices.
The tillage and planting equipment are the major segments capturing nearly 60% of the total market share. The production of self-propelled equipment has shown incredible growth in the last two decades because of its increased use by the farmers, facilitated by simplicity in the application.
The Planting Equipment accounts for 30% of the total market. Steadily increasing use of pre-harvest equipment in order to increase production capacity and efficiency is the cause of the observed market growth. Moreover, increasing awareness among farmers and several government initiatives especially in developing economies is anticipated to increase the demand for market in the coming few years.
The Europe Pre-Harvest Market is driven by the linked advantages such as enhanced farm yield and lessening in labour requirement. Other factors propelling the demand of the industry include increased consumption of food due to the population growth, augmented farm mechanization level and rising income of middle class farmers in developing nations (which will lead to rise in exports). Additionally, several government initiatives and subsidiaries provided by them, especially in developing economies are projected to augment Europe pre-harvest market throughout the forecast period. But still, the lack of awareness and hefty cost of farm equipment, are the major challenges in the growth of the market. Primary restraining factors for agricultural equipment market are the small and fragmented land holdings in various parts of the Europe.
The Europe Pre-Harvest Equipment market is segmented into two broad categories: type and geography. Type majorly covers the various kinds of equipments that are available in the market. Following are the major equipments that have been covered in this report - Primary Tillage Equipment, Secondary Tillage Equipment, Planting Equipment, Irrigation Equipment, Plant Protection & Fertilizing, seed drills, planters, air seeders, and others.
The Europe market has been geographically segmented into Germany, U.K, France, Spain, and Italy. It is the second highest consumer of pre-harvest agricultural equipment (after Asia-Pacific) accounting for more than 60% (data coupled with Asia-Pacific) of the consumption on a global scale.
Major companies are focusing on launching of new products for expansion of business in the European markets. Substantial investments were made by companies in the local market to cater to the domestic demand. New products were launched by manufacturers to provide customized solutions to the farmers. Another area of focus was launching of crop specific agricultural equipment. Collaborations were made with distributors in foreign market to guarantee a continuous supply of the products and implements. Thus, from 2010 to 2013, new products launch, and collaborations were the leading growth strategies for pre-harvest agri equipment, together accounting for a 63% of the total developments.
The Europe pre-harvest equipment market industry is highly consolidated with few companies manufacturing most of the products, and rest of the market share is divided into small companies. Deere & Company (U.S.), CNH Global (The Netherlands), and AGCO Corp (U.S.). are the market leaders with a combined share of about 60%. The other players include Mahindra & Mahindra Ltd (India), Valmont Industries Inc.(U.S.), Iseki & Company Ltd(Japan), etc. Deere & Company is the market leader with 38% in 2012. In order to expand its product lines, John Deere has introduced various equipment. The company also adopted expansion and investments as its strategies for expanding its market globally. It invested around USD 58 million in its John Deere Seeding manufacturing plant in Moline to enhance its operations.
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