(Food-Beverage-News.Com, October 30, 2017 ) Pastry is a dough of flour, water, and shortening that may be sweetened or savoury. Sweetened pastries are often described as bakers' confectionery.
The word "pastries" suggests many kinds of baked products made from ingredients such as flour, sugar, milk, butter, shortening, baking powder, and eggs. Pastry is differentiated from bread by having a higher fat content, which contributes to a flaky or crumbly texture.
The Middle East and Africa Pastries market are driven by the rising demand, increase in urbanization leading to the higher availability of bakeries. However, health concerns are a major factor restraining market growth. Therefore, to attract the health conscious populace, the vendors introduced healthier varieties with lesser fat content. Also, the rapid growth in home baking also acts as a restraint on market growth as it reduces the demand for packaged pastries.
The Middle East and Africa Pastries market are segmented on the basis of taste, sales and by distribution channels. On the basis of taste, the market is segmented into sweet and savoury. On the basis of sales, the market is further categorized into packaged pastries and artisanal and in-store bakeries. On the basis of the distribution channel, the market is distributed among online sales, supermarkets/hypermarkets, convenience stores and others.
The market has been geographically segmented into Middle East and Africa. The market is growing slowly because of many problems the region faces, in terms of battles and also, the unstable economy. However, rising demand among the populace with dispensable incomes and the anticipated growth of distribution channels, are set to help the growth of the market.
The major players operating in the Middle East and Africa carbonated drinks industry include American Baking Company, Aryzta, BreadTalk, Britannia, Edeka, Edwards, Edwards Cake & Candy Supplies, Finsbury, FlowerFoods, George Weston, Groupo Bimbo, Hillshire Brands, Hostess Brands, McKee Foods,Monginis, Mulino bianco, Pepperidge Farm, Tyson Foods, Yamazaki Baking.
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