(Food-Beverage-News.Com, November 02, 2017 ) According to the report , published by Market Data Forecast, North America Instant Coffee Market was worth USD 9.28 billion in 2016 and estimated to be growing at a CAGR of 5.6%, to reach USD 12.19 billion by 2021. Instant coffee is the soluble coffee or coffee powder prepared from roasted or grounded coffee beans. Although fresh coffee dominates the coffee industry, instant coffee is gaining prominence globally because it is easier and quicker to make.
Instant coffee has extended popularity in the market specifically due to the expediency that it provides to the drinkers on different scales. This beverage is recognized to offer consumers an advantage in terms of time since the preparation of instant coffee is faster and easier, when likened to regular coffee.
The North America Instant coffee market is driven by factors including the increasing popularity in the market specifically due to the convenience provided to the drinkers on different scales, the availability of instant coffee across different channels, and the moderate price of consumption coupled with the decline in demand for aerated drinks in the global market. However, the required market penetration and the averseness to coffee propagated by a part of the populace are some of the restraints faced by the market.
The North America Instant Coffee market is segmented on the basis of Distribution channels and packaging type. On the basis of distribution channel instant coffee categorized into: B2B and retail stores. The B2B segment is further bifurcated into hotels, and restaurants, among others and the retail segment is bifurcated into online and offline channels. The offline channel is further segmented into departmental stores and supermarkets & hypermarkets among others. Based on packaging type, the instant coffee market has been segmented into jars and sachets.
The North America market has been geographically segmented into segmented into US and Canada. The North American region holds the major stake in the aggregate income of Global Instant Coffee market in 2016 because of noteworthy growth in consumption, brought about by established distribution channels.
The leading players are reinforcing their market position through expansion and reaching untouched segments of the market. The major players operating in the North America fruit and vegetable ingredient industry include Nestle S.A. (Vevey, Switzerland), Starbucks Corporation. (Seattle, Washington, U.S), Strauss Group Ltd. (Petah Tikva, Israel), Jacobs Douwe Egberts (DK Amsterdam,Netherlands), Matthew Algie& Company Ltd (London, U.K), Tata Global Beverages (Kolkata, West Bengal), Tchibo Coffee (Hamburg, Germany), The Kraft Heinz Company (Illinois, U.S.), Keurig Green Mountain.(Vermont, U.S.) and Unilever Plc. (London, U.K.) among others.
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