Packaging doesn’t just ensure a safe delivery to the final user, but it also has an effect on the way the product is being perceived by the customers from marketing perspective. The food and beverage packaging has changed from old traditional packaging to new and advanced packaging. Traditional packaging concerns itself only with issues pertaining to protection from factors which are external to the packaging, while advanced packaging considers both internal (active packaging) and external (intelligent packaging) interactions with the environment; and it improves the over-all visual appeal of the products also. That is why the manufacturers of food and beverages and packaging manufacturers are trying to find creative ways in which chemical, physical and microbial textures can be changed inside the packaged food.
Technological advancements such as smart packaging, active modified atmosphere packaging and intelligent packaging are now cannibalising traditional methods such as canning. Moreover, smart and active packaging also makes bulk transportation easier. With recent technological advancements, innovative packaging alternatives are now readily available for the manufacturers to improve their consumer strength and capture even more market share. The food industry, which is mostly always on a boom, is the primary driver in the Middle East and Africa active, smart, and intelligent packaging market. Also, the escalating demand for packaging that can more efficiently control moisture and gas, are some more drivers in the industry.
Middle East and Africa advanced packaging technology market is showing a high growth due to the mounting demand for convenience food such as ready-to-cook meal, more sustainable packaging and stringent food safety regulations. Food wastage concerns, growing health awareness and manufacturers’ concern for increased shelf life of the food products and supply chain inadequacies are some other factors driving the growth of the market. Additionally, the consumers’ satisfaction level with regards to packaged food, threat of bioterrorism, organized food safety regulations and increased applications in ready-to-eat meals and frozen foods have created a lot of opportunities for advanced packaging technology market.
The Middle East and Africa market for Active, Smart and Intelligent Packaging is segmented on the basis of Application (Packaged food, Dried processed food, Frozen processed food, Dairy, Meat Chilled processed food, poultry and Sea food). Based on Technology, the market is further segmented into Active Packaging, Modified atmosphere packaging and Intelligent Packaging. The Modified atmosphere packaging market accounted for the highest revenue in 2016 while Active and smart packaging technology is projected to grow at the fastest rate. On the basis of geography, the Middle East and Africa market is analysed under various regions namely South Africa, Israel, Egypt, etc. The Active packaging market held the second highest market share, with a market share of about 30% in Middle East and Africa.
Some of the major companies dominating the market, by their products and services include M&G USA Corporation, Sysco Corporation Sealed Air Corporation, Eastman Chemical Company, Timestrip PLC and Paksense Incorporate, Multisorb Technologies, Ball Corporation, Amcor limited.
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