(Food-Beverage-News.Com, February 23, 2018 ) In the view of proactive lifestyles of consumers, liquid dietary supplements are gaining grounds as products consumed on daily basis. Higher energy requirements, coupled with adoption of healthy dietary trends, are boosting the presence of liquid dietary supplements among consumers. The Fact.MR report on the global market for liquid dietary supplements offers an analytical study on the market’s growth till date, providing an insightful forecast for the assessment period 2017-2022.
Pacing lives of consumers in urban settings compel them to consume liquid dietary supplements on a regular basis. Sedentary activities also influence their choice of eating liquid supplements over solid substitutes. The demand for liquid dietary supplements continues to surge on the account of rising incidence of nutrition-related disorders. Increasing number of malnutrition and obesity among consumer communities is stabilizing the need for liquid dietary supplements. In the long run, companies partaking in the global market for liquid dietary supplements will be observing reformative transformation in the consumption of dietary supplements, a shift from tablets and capsules to fluids and syrups.
The liquid dietary supplements market is poised to grow to more than US$ 42 billion in the year 2022 from a value of under US$ 30 billion in 2017 – recording a CAGR of 7.4%.
Focus on General Well-being Segment in Liquid Dietary Supplements Market
General well-being accounts for a quarter of the revenue by application in the liquid dietary supplements market by 2017 and it is on track to record a high CAGR of 8.2% for the five-year study period. With its health-conscious population, North America is the largest regional contributor to the general well-being segment in the liquid dietary supplements market. It is widely expected to retain its 1/3rd revenue share throughout the course of the forecast period. The bone and joint health segment is also quite important in terms of revenues. In contrast to general well-being, Europe comprises the largest market opportunity for bone and joint health with a market valued at nearly US$ 2.5 billion in 2022.
Pharmacies Largest Channel in the Liquid Dietary Supplements Market
Pharmacies consists of 2/5th revenue share by distribution channel in the liquid dietary supplements market for the year 2017 and key stakeholders are advised to focus their attention on this channel to reach their customers. Pharmacies are predicted to grow at a healthy CAGR during the forecast period. Europe and North America have the greatest number of pharmacy stores in the world and it would make sense for companies to cater to them before other regions in the liquid dietary supplements market.
Target Women over Men in the Liquid Dietary Supplements Market
The female demographic has a revenue share of almost 57% by end-user segment in the liquid dietary supplements market which is larger than that of men and senior citizens combined. The market opportunity in this segment is enormous, and it is predicted that manufacturers will target this segment during the forecast period. This trend is prevalent both in developed and developing countries. New mothers and women are actively managing personal and professional life are one of the largest users of liquid dietary supplements globally.
Overall, the global liquid dietary supplements market is expected to be driven by rising awareness about the role of dietary supplements in promoting health and well-being. The emerging middle class in China and India is a lucrative segment for manufacturers globally. It is expected that liquid dietary supplements manufacturers will look to consolidate their position in this market.
Competition Tracking
The report has also profiled companies such as Alphabet Holdings Company Inc., BASF SE, Koninklijke DSM N.V., Glanbia plc, E. I. du Pont de Nemours and Co., Amway Corporation, GlaxoSmithKline plc, Abbott Laboratories, Bayer Aktiengesellschaft, and Herbalife International as key players in the global market for liquid dietary supplements.
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