(Food-Beverage-News.Com, February 27, 2018 ) It is well-known that dessert and baking mixes are the perfect addition to make any type of dessert. As the consumer's lifestyle due to disposable income has been increasing, the demand for easy to use and convenient products are also booming. A new research based on the current scenario of U.S. market for baking and dessert mixes has been publicized to the wide repository of Market Research Hub (MRH), which is titled as “Baking and Dessert Mixes-US-February 2018”. This intelligent study provides a 360-degree view of the market in U.S. by examining market dynamics, analyzing trends and understanding consumer attitudes towards baking and dessert mixes especially in the U.S.
In the initial section, the report begins with an executive summary of the market sharing key details with market-related data such as issues and insights, market size and forecast value and volume until the end of 2022. For the accurate results, the study considers total US retail sales and forecast of bread and cookie mixes, at current prices, which is presented for the period 2012 to 2022. As per the study predictions, the market for baking and dessert mixes is a huge one and it was valued at nearly $4 billion in 2017. Yet, it continues to shrink, following a pattern that has endured for much of the past decade.
That lack of growth is not necessarily the result of consumer dissatisfaction, but it is resulting more from a consumer interest in options that are even more convenient and easy namely, options from stand-alone and in-store bakeries. The research experts have studies that there are some major issues present in the market, but shrinking household size is majorly affecting one of the categories in baking and dessert mixes market. According to the research, in-store bakeries estimated to see an increase in its sales. Looking at the current market overview, research has forecasted that Baking/dessert mixes are struggling in sales. Also, the category is braced for further declines. Flat pancake mix sales should rebound, finds the study.
As per the consumer perspective, more consumers do not use mixes at all than are using them more than a year ago. When used, brownie and cake mixes are highly preferred. Those who are nonusers more likely to bake from scratch or opt for ready-to-eat baked goods. Women, particularly married women, more likely to indicate that they bake from scratch rather than use mixes. Some of them use multiple types of mixes. It has been also stated in the study that consumers hold the familiar in baking mixes. The flavor remains paramount, on the other hand, Clean-up and lack of equipment may hinder usage of these mixes.
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