(Food-Beverage-News.Com, March 08, 2018 ) The North America Smoothies Market was worth USD 3.99 billion in 2016 and is projected to grow at a CAGR of 6.5%, to reach USD 5.4 billion by 2021. Smoothie is a thick nonalcoholic beverage made from raw vegetables or fruits along with some other ingredients. Other ingredients used in smoothie include water, ice, sweeteners, chocolate, nuts, dairy products such as milk and yogurt and other nutritional supplements.
Smoothies which include a large serving of fruits and vegetables are recommended for a healthy diet. However, use of too many sweeteners, protein powders and ice creams is not healthy. Smoothies consist of high dietary fiber content making them healthier than fruit juices. Green smoothies made from healthy vegetables are gaining prominence especially in health conscious people. Smoothies with increased carbohydrate content by using sugar additives can itself replace a meal.
Increasing number of health conscious people, changing life styles and food habits and health benefits associated with smoothies are some of the major factors driving the smoothies market. Increasing popularity for meal replacement food and beverages, growing prominence for juice and smoothie bars and increasing demand for non-carbonated soft drinks are also expected to propel the smoothies market. High prices of smoothies and packaging problems as they are made from raw ingredients are the major factors restraining the growth of smoothies market.
The Smoothies market is segmented by product, distribution channel and region. Based on the product, the market is segmented into fruit-based smoothies and dairy-based Smoothies. Fruit based smoothies hold the largest market share and is also expected to be the fastest growing segment. This is attributed to the growing demand for healthy beverages.
Fruit-based smoothies are further segmented into organic and inorganic smoothies. Inorganic smoothies are expected to be the largest segment as most of the fruits and vegetables produced from farms are inorganic. Organic smoothies are expected to be the fastest growing segment as the demand for organic fruits and vegetables is increasing. On the basis of distribution channel, the market is segmented into Restaurants, Smoothie bars, Supermarkets and Convenience Stores. Smoothie bars and convenience stores are the major revenue generators for smoothie market.
On the basis of region, the North America Smoothies market is segmented into U.S and Canada. U.S.A dominates the smoothie market due to the high demand for healthy nonalcoholic beverages and organic fruit juices and smoothies in this region.
Some of the major players in Smoothies market are Smoothie King, Maui Wowi Hawaiian Coffees & Smoothies, Suja Juice, Innocent Drinks, Bolthouse Farms, Jamba Juice Company, Ella’s Kitchen Ltd, Barfresh Food Group, Inc and Tropical Smoothie Cafe.
2) Distribution Channel Introduction Restaurants Smoothie bars Supermarkets Convenience Stores
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