(Food-Beverage-News.Com, March 12, 2018 ) "Adultifying Soft Drinks" explores opportunities to meet rising adult demand for non-alcoholic beverages. It outlines consumer motivations for purchasing adult soft drinks and key innovation trends in adult soft drinks along three pillars – formulation, positioning, and packaging.
Adult soft drinks appeal to both alcohol drinkers and traditional soft drink consumers. They are defined by Publisher as non-alcoholic drinks that offer consumers a viable alternative to alcohol by targeting its usage occasions and/or offering a more sophisticated, premium alternative to regular soft drinks. Leading Key Players: Fentimans J20 Franklin & Sons Hop Soda Sonoma Ribena Schweppes Belvoir Ugly Water Pepsi Höpt Soda Waitrose DRY Soda Swamp Pop B! Bomba Mountain Dew Orangina
-Moderation & Avoidance is a key trend driving demand for adult soft drinks among alcohol drinkers.
-59% of global drinkers ensure they do not drink too much alcohol in general and half are concerned about the long-term health impact of drinking too much alcohol.
-The concept of craft sodas has mainstream appeal.
-56% of consumers globally would like to see more "craft" style non-alcoholic beverages.
Reasons to Buy
-Explore innovation opportunities in adult soft drinks along three parameters – formulation, positioning, and packaging.
-Understand the key motivators driving demand for adult soft drinks.
-Discover the best in-class innovation examples of adult soft drinks from around the world.
