For proper functioning of a body it requires sodium since, it an essential nutrient. But high dosage or excessive intake of sodium can cause high blood pressure or hypertension. For example, excessive intake of common salt causes high blood pressure because it contains sodium. In efforts to reduce the amount of sodium present in the food products or eatables we use sodium reduction agents. Such agents can change the taste when added directly to food products. So, they are introduced in the form of ingredient blends in a way that won’t compromise the taste.
Sodium Reduction Ingredients Market: Drivers and Challenges
Growing awareness of harmful effects on the body due to excessive consumption of sodium salts and consumers preferring healthy foods owing to that awareness are major drivers for growth in this market. Growing awareness programs made by government on intake of less sodium foods and rise in regulatory norms made to reduce sodium content for manufacturers are boosting the growth in the market.
The key challenge restraining the market for sodium reduction ingredients are that individuals preferring not to compromise taste over healthy food. The other restraint on growth is the price of the ingredients.
Key manufactures in the Sodium Reduction Ingredients market are Cargill Inc., Kerry Group Plc, Angel Yeast Co. Ltd., Cambrian Solutions Inc., Givaudan SA & Co, Jungbunzlauer Suisse A.G., Tate & Lyle PLC, Royal DSM N.V., E.I. du Pont de Nemours & Co., Associated British Foods plc, Innophos Holdings and Sensient Technologies Corporation.
Regional Overview
North America is holding the largest market share currently for Sodium Reduction Ingredients market since highly processed food demand is increasing in U.S. Norms made by governments also make a huge impact in this region on the market.
In Europe region, the market for sodium reduction ingredients is witnessing high growth rate due to increased presence of health consciousness. In China and India due to increased demand for processed food with growing population, APAC market is expected to grow at a very high growth rate during the forecast period.
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