Baby foods are either a soft, liquid paste or an effortlessly chewed food as babies lack developed teeth and muscles to effectively chew. Babies usually opt for baby food when nursing or formula is not enough for the child's appetite. The major consumers of baby food, normally meets or considerably surpasses the recommended amount of macronutrients.
The demand for the baby food in Middle-East and Africa has traced a remarkable growth over the years, as the parents become increasingly aware about the significance of baby food in the nutritional necessity of their child. Baby food market has been endorsing fast growth due to rise in number of working women and skillfully made baby food has facilitated working women to manage their time. Deteriorating in birth rates and milk intolerance in babies may cause severe challenge for baby food market.
Middle-East and Africa market for Baby Food is segmented by health benefits into Immune system, Brain and Eye development, Muscular growth, Bones and Teeth development, Blood Enhancement, Nervous System, Vascular System and Body Energy. Based on ingredients the market is divided among Cereals, Milk Products, Fruits, Vegetables and Meat Products. Further, cereals segment is sub divided into Oatmeal, Rice, Barley and Mixed. Milk Products segment is bifurcated into Animal Milk and Yogurt. Milk Products segment developed as the largest provider to the baby food market in terms of revenue, primarily driven by the rising awareness towards baby nutrition and a reduction in breast feeding among the working women population.
Geographically the market is segmented into Middle-East and Africa. Middle-East is predicted to grow at highest CAGR in the forecast period while Africa dominates the region’s market.
New food technological advancement has been enabling market players to propose good quality products with nutritional benefits. Nestle SA has been dominating the baby food market. Danone, H.J. Heinz, Bristol-Myers Squibb, Abbott Nutrition, Plasmon, Baby Organix, Beech Nut, Fasska, SMA Nutrition, Stonyfield Farm, Babynat and Hero are some other key market players in baby food market.
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