(Food-Beverage-News.Com, May 01, 2018 ) Redds Apple Ale is a fruit-flavored malt beverage brewed like a beer (not a cider or cider/beer hybrid) that has firmly established itself as a success since its introduction in the US in 2013. It was a 2015 winner of Nielsen’s Breakthrough Innovation Project.
Key Leading Companies Mentioned: Redd's MillerCoors SABMiller Molson Coors
Fruit beer has been a rising segment within the more upwardly mobile parts of the beer sector overall. This has some parallels with the continued popularity and diversification of the craft beer segment, where experimentation with flavor is one of the key weapons available to brewers to create standout products.
Scope
- The walls between alcohol categories and their perceived roles and attributes are more fluid than historically was the case. Consumers are more inclined to use beverages as they see fit. - The idea of the fruit flavor has some resonance in terms of appealing to mutual interests for nearly half of consumers in flavor experimentation, and bridges cross-demographic taste variations. - Consumers are seeking bolder flavors across food and drink. This experimental openness was quantified in GlobalData’s Q1 2017 consumer survey, which showed in the US that 49% of men and 46% of women like to experiment with new and unusual alcoholic beverage flavors.
Reasons to buy
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation. - Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry. - Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector. - Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customized reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialization. This helps our clients to map their needs and we produce the perfect required market research study for our clients.
Note: If you have any special requirements, please let us know and we will offer you the report as you want.