(Food-Beverage-News.Com, May 29, 2018 ) The India Energy Bar Market Report gives Competitive Landscape of the Leading Companies and Regional and Global Analysis of the Market with Forecasts till 2023. The report on Global India Energy Bar Market, has been prepared based on an in-depth market analysis with inputs from industry experts.
The India Energy bar market is expected to reach USD 99.23 million by 2023 witnessing a double digit CAGR during the forecast period 2018-2023. The India Energy bar sale has recorded a historic CAGR of 14.1% during the past five year. Energy bar holds the largest share of 60% in Indian snack bar market, which is growing at a faster rate.
Rising health & wellness population, increased purchasing power and indulgence are various factors fueled the Energy bar market growth. Expanding distribution channel in tier I cities are further accelerating the growth of Energy bars. Competition from savory and Energy market and breakfast cereals are the primary restraint for the market.
Leading Companies Driving the Market Mentioned in the Report includes: Flat Tummies, Naturell ( India ) Pvt. Ltd, The Kellogg Company, Bright Lifecare Pvt. Ltd (MuscleBlaze), Xterra Nutrition, Yogabars (Sproutlife Foods), Labrada Nutrition (Muscle Pro Nutrition), Nutrition, Inc. (Pureprotein), Supreme Protein, My Nutrition Supplements Pvt. Ltd (MET-Rx), UTH Beverage Factory Pvt. Lt, QuestNutrition LLC
Health & Wellness on Rise
The energy bar is a perfect combination of nutrition and taste fuel the market growth. Consumers are likely to spend more on healthy snack products driven by the changing lifestyle and dietary intake. The nutritional bar has become the fastest growing category among upper-middle-class Indians. Featuring healthy benefit with convenience and nutritional component while on-the-go snacking fueled the nutrition bar market. Health & Wellness is the key trend driving energy bar consumption pattern. Rising gym going population looks for a post-workout meal that is rich in protein and balanced nutrition.
Energy bar sale in India is growing at a faster rate of 24% during the forecast period. With the rise in health-related issues, such as obesity, diabetes, blood cholesterol, and other heart disease, consumers are becoming increasingly conscious about their eating habits. Growing demand for energy and nutrition bars have paved the way for many domestic and international players in India. The young working population which is under 40 years of age are demanding healthier products and are the target group for an energy bar.
Online Stores: Next Growth Opportunity Expanding supermarket/hypermarket in a premium location offering tough competition to convenience stores. Product discounts, product promotions, demonstration, and sampling by supermarket/hypermarket is higher compared to other grocery stores, to maintain a loyal customer base. Companies are more focusing on supermarket chain to expand its targeted consumer groups. Convenience Stores led the sale with a share of more than 50% in the distribution channel. Expanding retail chain in the country offer a potential growth opportunity to the market. The online retail offering various multinational brand products is growing at a faster pace providing a growth opportunity to nutritional bar sale.
Key Developments November 2017 - Russian companies planned to expand in Indian Energy bar market. For instance, BioFoodLab’s Energy bar, which sells its Energy bar in 14 countries in Europe and Asia, target India for its new market distribution
The India Energy Bar market is growing competitive with a large number of International players entering the market. Rite Bite, Nature Valley and Alpen are the top brands in the market. Product launch with high protein claim doubled in the past five years. This offers potential platform for energy bars. However, companies, such as Dannone, introduced hybrid product, which is a mix of the Energy bar and biscuit contains high protein, are the key challenge for the market.
Reasons to Purchase this Report: Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
Market dynamics along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of
economic and non-economic aspects
Country level analysis integrating the demand and supply forces that are influencing the growth of the market.
Market value (USD Million) and volume (Kg Million) data for each segment and sub-segment
Distribution Channel sales Analysis by Value
Competitive landscape involving the market share of major players, along with the new product launch and
strategies adopted by players in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments,
SWOT analysis, and strategies employed by the major market players
3-month analyst support, along with the Market Estimate sheet in excel
Table of Content: 1. Introduction
2. Research Approach and Methodology
3. Market Overview
4. Market Segmentation
5. Competitive Landscape
6. List of Company Profiles
7. Companies Covered
Customization of the Report This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs
About Us:
Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customized reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialization. This helps our clients to map their needs and we produce the perfect required market research study for our clients.
