Cargill’s most recent acquisition of Southern States’ animal feed business is a positive beacon of hope for the roadmap of feed micronutrients market. The deal encompasses seven feed mills belonging to the Virginia-based animal feed manufacturer, and grants Cargill the exclusive rights to the products and customer relationships related to Southern States Cooperative’s animal feed business. Through this acquisition, Cargill intends to expand its foothold in the southern and eastern regions of U.S. feed micronutrients industry. For the record, the company already has a strong presence in more than 40 countries, with a workforce of more than 20,000. Post the closure of this deal, three months hence, the feed micronutrients market giant plans to bring in more innovative platforms, subsequently align nutrition abilities, and bring forth a competent trading and risk management strategy, which will eventually advocate the strengthening of its position in global liquid feed industry.
Shifting preference towards high quality meat and dairy products will drive the feed micronutrients market growth. Weight gain, enhancing food absorption along with improving overall animal health are among key factors fueling product demand.
Changing consumer diet towards more nutritious food will drive meat demand hence completely impacting feed micronutrients market. Increasing spending on animal health maintenance owing to rising disease outbreak among livestock has positively influenced product demand.
Supportive government compliances on bio-based products will drive the industry growth. High R&D investment and product development by key manufacturers will enhance product penetration. However, lack of awareness accompanied by non-willingness to pay on feed micronutrients may hamper feed micronutrient market growth.
Zinc will generate over USD 350 million in revenue by 2024. Improving immunity, stabilizing membranes, enhancing antioxidant enzyme and maintaining lymphocyte replication are the key properties driving the product demand. Copper will witness growth over 6% up to 2024. High product adoption due to benefits including high iron absorption potential, improving metabolism & skin color will drive feed micronutrient market growth.
Poultry was worth over USD 540 million in 2016. Increasing demand for processed food coupled with egg consumption will propel the industry growth.
North America feed micronutrients market was valued over USD 365 million in 2016. Rising demand for nutrient rich meat to ensure healthy diet are the key factors positively influencing the product demand. Strong outlook for vitamins, ferments and emulsifiers in this region due to presence of livestock breeding centers will support the business growth.
Ruminants will generate over USD 500 million in revenue by 2024. Rising milk consumption globally will facilitate industry growth. For instance, annual milk consumption in developing countries was around 55 kg per capita in 2016 and expected to reach 66 kg by 2030.
Europe market will value over USD 585 million by 2024. Favorable government regulations pertaining to bio products will drive the product demand. Fodder industry expansion along with growth in livestock farming & breeding activities is expected to stimulate industry growth.
Asia Pacific, led by China feed micronutrients demand was over 80 kilotons in 2016. Increasing health awareness along with rising consumption of milk, curd, cheese & yogurt are the key factors driving growth.
Global feed micronutrients market share is moderately fragmented due to presence of multinational as well as domestic manufacturers. Cargill, Aries Agro, Nutreco N.V., ADM, Agrium Advanced Technologies, Balchem Corp., Qualitech, Alltech, Kemin, Lallemand, Gawrihar Bio-Chem, Novus International and Zinpro Corporation are among the key industry players.
TABLE 25 Boron market estimates and forecast by region, 2013– 2024, (Kilotons)
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