(Food-Beverage-News.Com, November 01, 2017 ) Sports Drinks are beverages whose stated purpose is to help athletes replace water, electrolytes, and energy before or after training or competition.
Athletes actively training or fitness enthusiasts lose electrolytes by sweating and expending energy. A stated purpose of sports drinks, which provide many calories of energy from sugars is to improve performance and endurance.
The growth of the Asia Pacific Sports Drink Market is mainly driven by factors including the keen interest of the millennial generation in sports, inclination towards fitness, increasing disposable incomes and willingness to pay for health products. The increasing number of fitness centers and health clubs also contribute to the growth of the market. However, the growing inclination of the market towards organic and natural products due to lesser side effects acts as a constraint on the growth of the market.
The Asia Pacific Sports Drink Market is segmented on the basis of type, Ingredients type, and packaging and by distribution channels. On the basis of type, the market is segmented into isotonic, hypertonic and hypotonic. On the basis of ingredient types, the market is categorized into Aqua/Water and Additives. The additives segment is further divided into sweeteners, polysaccharides and oligosaccharides, flavors, acidulates and others. On the basis of packaging, the market is segmented into the bottle, can, and others. On the basis of distribution channels, the market is divided among modern grocery retailers, traditional grocery retailers, and non-grocery specialists.
The Asia Pacific Sports Drink Market region is geographically segmented into China, India, Japan, South Korea, and Australia. Asia Pacific is predicted to grow at the highest CAGR during the forecast period. Factors such as growing white-collar populace and raising awareness about fitness coupled with the rapid growth in distribution channels are anticipated to lead the growth of the market in this region.
The major players operating in the Asia Pacific sports drink industry include PepsiCo, Coca-Cola, 100Plus, Lucozade, Sportade and Pocari Sweat, 8.5 Living Essentials, Cloud 9, Extreme Drinks Co., Abbott Nutrition Co, AJE Group, Arctico Beverage Company, Brtivic PLC, Champion Nutrition, D'angelo, Fraser & Neave Holdings BHD, GlaxoSmithKline PLC.
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