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Sorbee International Re-Introduces the DreamCandy(TM) Bar 90 Calories of Reduced Fat, Reduced Calorie Goodness

(EMAILWIRE.COM, April 07, 2010 ) Philadelphia, PA - Sorbee International is proud to re-introduce the DreamCandy™ Bar. Originally introduced in 1995, it was Sorbee®’s mission to develop the best tasting reduced calorie, reduced fat candy bar on the market.

The DreamCandy™ Bar is a wonderfully light and chewy caramel and crispy nougat bar dipped in real milk chocolate. It is a great tasting delight that has a mere 90 calories, 3 grams of fat, 9 grams of fiber per 1 oz. serving, and contains no artificial sweeteners.

“The DreamCandy™ Bar was a big hit at the Winter Fancy Food Show. It's a a wonderful product for anyone who is pursuing an overall healthy lifestyle and is taking a keen interest in the quality and calorie content of the snacks that they consume,” says Dan Werther, CEO of Sorbee® International. “We set out to create a healthier alternative to the more traditional high calorie candy bars out there today loaded with unnecessary fat, sugar and calories.” The DreamCandy™ Bar is the perfect single-serve snack, so it’s great to enjoy anytime - at work, home, the movies or even before or after the gym for that little pick me up.
The DreamCandy™ Bar has a fresh new look with the same delicious, high quality ingredients providing the taste loyal consumers have enjoyed in the past! The DreamCandy™ Bar has new, updated, bright and attention grabbing packaging that highlights the 90 calories and 3 grams of fat benefits. The DreamCandy™ Bar is packaged in 24-count shelf displays and packed 6/24 per master case. Suggested Retail Price is $0.99 - $1.19 per bar.

The re-launch of the DreamCandy™ Bar will be supported by an aggressive Public Relations, Celebrity Affiliation, Marketing, and Social Media campaign. DreamCandy™ Bar is ready to hit stores now.
About Sorbee International, LLC Sorbee International is a branded confection and snack food company. It develops, distributes and markets a variety of traditional, sugar-free and reduced sugar products under its own trademarks (Sorbee®, DreamCandy™ Bar) and via license from Kraft Food Holdings under their CRYSTAL LIGHT® and COUNTRY TIME® brands. Sorbee® products are available throughout the United States and Canada and are primarily distributed in the retail grocery, mass merchant, warehouse clubs, and drug store channels or online at sorbee.com.

For all sales inquiries please contact: Barry Sokol of Sorbee at 215-677-5200 ext 161/ bsokol@sorbee.com
For all press samples and inquiries contact: Pistol & Stamen/323-874-2100 / info@pistolandstamen.com

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Sorbee International
Barry Sokol
215-677-5200 x 161
bsokol@sorbee.com
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